Today, we’re going to look into a very interesting topic that is beginning to gain momentum in Nigeria – affiliate marketing. Are you new to this topic? You won’t be after reading this article. Even if you have an idea of what it is, you will still find this resource very juicy.
In this article, I will be narrowing down to affiliate marketing activities for Nigerians. This is because I want every Nigerian to get the best out of this topic.
Ready? Let’s dive in!
What Is Affiliate Marketing?
Affiliate marketing is simply the act of selling another person’s product and getting a commission each time the product is sold.
In Nigeria, we are already familiar with this kind of business model in our markets. The Igbos call it “oso ahia”. And it involves the process of marketing and selling someone else’s goods, for a price usually a little higher than the normal selling price and then getting your commission from the sale while giving the shop owner his cut.
Affiliate marketing as an online business follows a similar process although a little bit different.
How Does Affiliate Marketing Work?
Affiliate marketing works this way:
- The affiliate marketer finds an affiliate product to promote.
- He gets a unique affiliate link.
- The affiliate marketer promotes the product using the affiliate link.
- He gets paid each time someone buys through his link.
So how does an affiliate marketer find a product to promote?
As you know, it is not all products that you can promote an get paid for it. Except the product is an affiliate product, you cannot get paid for selling it. There are two major ways an affiliate marketer can find an affiliate product to promote.
- By joining an affiliate network
- By directly finding businesses/websites that have an affiliate program.
Affiliate Marketing Terminologies
Before we go deeper, I will like to explain some terminologies used in affiliate marketing.
Affiliate – An affiliate is the person who joins an affiliate program and promotes an affiliate product for a commission. You can also call him an affiliate marketer.
Affiliate link – Also called an affiliate ID, is a unique trackable link specially given to you so that while you promote. Anyone who clicks on the link will be tracked and once they purchase, the system will know that the purchase was made from your link. This way it can attribute the sale to you. And don’t worry, the system used in tracking these links is so robust and intelligent that even if the buyer doen’t make the purchase that same day but buys sometime later, the system will still track the sale and attribute it to you.
Affiliate product – This is a product that has been put out for affiliates to promote for a commission.
Affiliate network: This refers to websites where product owners list their product for affiliates to help them promote, and affiliates also register to promote these products. In other words, an affiliate network is a website that connects product owners with affiliates. An affiliate network is one of the best places an affiliate marketer can go to easily find products he can promote. In an affiliate network, an affiliate can see hundreds or thousands of listed affiliate product and can choose the one that fits into his niche to promote for a commission.
Affiliate program: Affiliate programs usually refers to a system where online merchants directly pay affiliates who register to promote their products as an affiliate. They are a bit different from affiliate networks since the affiliate connects directly to the online merchant on his website.
Online Merchant: This refers to owner of a product who sells on his website.
Affiliate commission: This refers to the money paid to an affiliate for successfully selling a product through his affiliate link.
Types of Affiliate Marketing
Even though I have been writing about affiliate marketing being an online business model that pays an affiliate for any sale he makes, it is not always when a sale that an affiliate gets paid.
There are various other affiliate marketing models that pay for certain specified actions a user makes and we will be looking at some of them in this section.
So what are the types of affiliate marketing?
- Pay-Per-Sale: This is a type of affiliate marketing that pays an affiliate for any successful sale he makes with his affiliate link.
- Pay-Per-Lead: This is also referred to Pay-Per-Signup and is a type of affiliate marketing that pays an affiliate just for getting someone to sign up on the merchants website.
- Pay-Per-Install: This refers to a type of affiliate marketing that pays an affiliate each time someone installs an app through their link. The app can be in the form of a phone app or browser extensions.
- Pay-Per-Download: This refers to a type of affiliate marketing that pays an affiliate each time someone downloads something like pdfs, music, etc. through their link.
Both Pay-per-lead, pay-per-install and pay-per download are known as CPA marketing which stands for Cost-Per-Action.
Now here comes the big question, how do I become an affiliate in Nigeria?
Top 11 Affiliate Marketing Sites That Accept Nigerians.
When you enter the affiliate marketing business, it won’t be long till you find out that not many affiliate programs accept Nigerians. And some of them that accept Nigerians require you to have some level of online marketing experience.
But don’t worry. The affiliate marketing sites I will be listing here are ones that Nigerians can easily join and make money.
Some of them are Nigerian affiliate programs while some are foreign but accept Nigerians.
Best Affiliate Marketing Programs In Nigeria To Join
#1. Jumia Affiliate Program
If you are in Nigeria, you must know about Jumia. One of the biggest online store in Nigeria. Jumia offers an affiliate program for Nigerians to join and promote their products online.
When you signup to be a Jumia affiliate, you will be given a unique affiliate link. You can promote Jumia products with the link. Whenever someone purchases any product from jumia (no matter what he buys), you will be paid a commission.
#2. Expertnaire Affiliate Network
Expertnaire is a Nigerian affiliate network that you can join to promote various digital marketing products listed on the platform. They offer good commission rates for as high as 50% of the product price. This means that if the product is sold for N20,000, you get N10,000 commission for each sale you make.
Their products are tailored to a Nigerian audience and are priced in Naira. However, to join the Expertnaire affiliate network, you will have to pay an annual fee of ten thousand naira.
#3. PayPorte Affiliate Program
PayPorte is another online store in Nigeria that deals mainly on female fashion items. They also offer an affiliate program that pays Nigerians for referring customers to buy from their shop.
#4. Wealthy Affiliate Program
Wealthy Affiliate is not just an affiliate program. It is a school of affiliates by affiliates. Even if you are completely new in the affiliate marketing business, you will get all the guidance and tools you need to become an expert marketer in this place.
Wealthy affiliate affiliate program pays you an average of $121 per signup and they accept affiliates from all over the world including Nigeria.
You can join Wealthy Affiliates from here.
#5. Amazon Affiliate Marketing Program
Amazon is the biggest ecommerce store in the world and there is virtually nothing you will not find on Amazon. It is owned by one of the richest men in the world, Jeff Bezos. When many big companies rejected Nigerians and didn’t want to do business with them, Amazon welcomed Nigerians by not only allowing us to self-publish on their platform but also to be accepted in their affiliate program.
There is no rigorous screening process when joining the Amazon affiliate program popularly known as Amazon Associates program. The only condition is that you must make at least one sale within six months of joining.
Amazon pays you when a user clicks on your affiliate link and makes a purchase within 24hrs. It doesn’t matter what the person buys; even if he doesn’t buy the product you are promoting and buys other things, Amazon will still pay you.
#6. WarriorPlus Affiliate Network
Warriorplus is a foreign affiliate program that accepts people from many countries including Nigerians.
Most of the products listed on their platform are digital products like softwares, courses and ebooks.
Their commissions are also attractive as they pay as high as 50% commission rates. I have even seen some that pay as high as 100%.
Funny right? But it’s true.
They do this because they have other products that they will upsell the customers, so they don’t mind giving you all the commissions for the first sale.
It’s easy to join the warriorplus affiliate network. However, you will need to get approval from each seller to be able to market their products.
Read Also: 9 Best Websites To Get Freelance Jobs In Nigeria
#7. NutriProfits Affiliate Network
If you are in the fitness niche. Then, NutriProfits can be a good place for you. NutriProfits is an affiliate network that has a good collection of supplements for people in the fitness industry. Some of the products you will see on NutriProfits include weight loss supplements, muscle building supplement, fat burning supplements etc.
Their commission rates are also good as they pay as high as 50% per sale.
You can join NutriProfits from here.
#8. JVZoo Affiliate Network
JVZoo is a similar affiliate marketing network like Warriorplus as they also focus on selling digital downloads like softwares and courses. They also accept Nigerians as affiliates and you can easily make money by promoting products on this platform. Their commission rates is as high as 50%. However, you will need to get approval from each seller to be able to promote their product.
#9. CJ Affiliate Network
CJ is one of the oldest affiliate networks in the world. It has in its portfolio, thousands of products that an affiliate can promote including both digital and physical products.
The signup process to CJ affiliate is a bit difficult but with a little patience, you can become a member of one of the oldest and largest affiliate networks in the world.
Why I love CJ affiliate network is that it has CPA products where you get paid just by getting people to take action such as signing up, installing a chrome extension etc. For instance, Grammarly pays you $0.20 for anyone you get to install their free chrome extension and pays you even more if the person eventually buys a premium version.
The only downside is that you can’t promote their products on properties that can’t be traced such as sending emails. You need to own a blog and promote their products only on your blog.
Top Affiliate Networks that accept Nigerians but difficult to get approved
#10. ShareASale
ShareASale is a great affiliate network where you can find both digital and physical products. They also offer some handsome CPA products where you get paid for getting a person to signup or install an app. For instance, on ShareASale, if you can get someone to signup with Constant Contact email marketing software, you get paid $5 for it. And if the person eventually becomes a paying customer, you get paid additional $105 as commission.
You can join ShareASale from here.
#11. FlexOffers
Flex offers is another affiliate network that is quite popular around the affiliate marketing space. They accept affiliates from all over the world however, their approval process is quite tough. They hardly accept beginners with no traceable amount of experience or traffic.
I advise beginners to start with other affiliate marketing networks that are beginner friendly and then apply to these more difficult ones when they gain some experience with the business.
You can join FlexOffers from here.
How To Start Affiliate Marketing in Nigeria
To start affiliate marketing in Nigeria, simply join an affiliate program or network and start promoting the products on your blog, social channels or email list.
Thankfully, we have done some justice to these and you have an idea on what to do as an affiliate marketer.
Before we conclude, let’s look at some Frequently Asked Questions about affiliate marketing in Nigeria
Affiliate Marketing FAQs
Can I Make $500 per month With Affiliate Marketing In Nigeria?
Yes and even more! As long as you can get people to visit the offer, you can make money with affiliate marketing. It all comes down to how you plan to promote your affiliate offers. Popular ways to promote affiliate offers are through blogging, social channels, email marketing, and video marketing. Others are through paid online advertising.
Imagine if you promote a product that pays you $50 per sale. You only need to get 10 people in a month to make $500 that month. So it all comes down to your promotional strategy.
Can I Start Affiliate Marketing in Nigeria Without A Website
Yes! You can start affiliate marketing in Nigeria without a website as long as you have an audience in your social channels or email list. However, we always advise that you own your own website or blog as not all affiliate programs will accept you if you don’t have a website. A blog not only quickens the approval process, but it positions you as an expert and can help you reach more people.
Can I join ClickBank Affiliate Program in Nigeria?
Clickbank doesn’t accept Nigerians. To join the ClickBank affiliate network, you will have to change your IP, get a foreign address and phone number and risk having your account frozen once found out. Many Nigerians have lost their hard earned income trying to weazel their way in. I advise that you don’t even though ClickBank is popularly known all over the world. There are many other affiliate networks similar to ClickBank that accept Nigerians you can join.
How Do I Get Paid If I Join Foreign Affiliate Networks?
Many foreign affiliate networks pay you via ACH and you can get paid via ACH if you have a Payoneer account. Thankfully, Nigerians can open a free Payoneer account and get a legit US bank account and US Mastercard. You can learn more about how to open a Payoneer account from here.
In Conclusion
Affiliate marketing is one of the best online business models for webmasters. The best thing about it is that you don’t need to pass through the hassle of creating your own product, designing the landing pages and promotional materials. The product owner worries about that. Your own goal is to promote the product with your link.
Hope you find this article to be helpful? If you did please share it on your network to help other people who might be interested in making money online. You can also let us know what you think by leaving us a comment.
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