9 Ways You Can Use Facebook To Improve Your Business ROI

Facebook has become a real big social media channel with a lot of business features to help both small medium and large businesses.

Indeed, Facebook is no longer seen as a largely social site but many attach more importance to the platform as a business medium.

This is why we have decided to see various options on how you can earn with your Facebook page as well as other avenues you can use to make money with Facebook aside Facebook pages.

But first, let’s learn some basics about Facebook.

What is a Facebook Page?

Also known as a fan page, A Facebook Page is a public profile that can be created by companies, celebrities, or any other person who wants to make their brand known through social media.

Facebook pages are similar to personal profile pages except they have “fans”, instead of “friends.” These pages are visible to the public and can post status updates, events, photos, and videos to their followers’ news feed or walls.
Facebook pages allow businesses and organizations to interact with potential customers rather than just advertise to them. You can also find information about the owner of each page.

10 Benefits of a Facebook Page

1. There’s no limit on the number of friends you can have. Fan pages are especially valuable to Facebook users who have reached or are near the 5,000 friend limit.
2. It’s completely free.
3. You can communicate with your target audience and receive feedback. It works like a user profile. Status updates will be displayed in your news feed.
4. Events can be promoted.
5. It can boost SEO. Facebook is currently the second most popular site on the Web according to Alexa.
6. Brand advocates are possible.
7. Facebook has many tools that make it easy to promote your product.
8. Facebook Pages Insights provides useful information on your fans and their interactions.
9. It is possible to build a community with your clients and prospects.
10. This is another way to increase traffic to your site.

How to make money on Facebook

The following are 9 ways you can make money from your Facebook.

#1. Selling on Facebook

One of my favorite ways to make extra money is by selling stuff on Facebook. It’s simple and anyone can do it if they have something to sell.
Facebook allows you to sell many things – most people are selling used items like books, clothes, and cars. It’s a great way to make some extra money online. The Facebook marketplace, among many other online platforms, is a great place to start.
You can also sell your handmade products. You can make a side business out of your craft.
You should be aware that there are some products you will not be able to sell on Facebook so you should be familiar with their policies.

Tips to Sell on Facebook

There are several steps you can take to improve your chances of selling something on Facebook.

1. Post the update to your wall: You can upload the items and attach a photo directly to your wall. This will reach a very limited audience.
2. Post the update to the buy & sell groups: Search for local groups that deal with selling and buying, and then post it there. This will dramatically increase your reach.
3. Facebook Marketplace: Everyone has access to this place. It isn’t specialized so your item may get lost amongst the rest, but it has a huge audience, doesn’t cost anything, and is proven to work.

#2. Send traffic to affiliate marketing sites

You can also use this option to advertise on Facebook. However, you’ll need to be part of an affiliate network. Joining an affiliate network is easy if you have influence. Being able to reach many people is a huge advantage and will be noticed by many brands. To get credit for your contribution, you will only need to post a link once you have joined an affiliate network. 

Read Also: How To Make At Least $500+ Monthly With Affiliate Marketing In Nigeria

#3. Make money from page views/likes

You might be wondering if page likes can help you make money if you are just starting to use Facebook as an income source. You will not be paid for page likes on Facebook.

How can you make money from Facebook page likes?

However, these likes will ensure that you have many followers to promote to. This gives you credibility and allows you to build trust with new customers faster.
With a larger list of followers, you can even become a social media influencer, and other brands might give you a commission for advertising their products, or directing new customers to their page.

How many views do you need to get paid on Facebook?

Facebook does not pay for views directly, but you can still use it to monetize traffic. Keep in mind that the more the views, the more you can close sales.
Facebook is a great place to get more leads. Whether you are into consulting, e-commerce, and local business, you can find potential clients.
Your audience grows as you attract more people. This leads to more paying customers.
To be successful with this strategy, it is crucial to keep your followers engaged. Keep posting useful content frequently.

Read Also: 9 Best Websites To Get Freelance Jobs In Nigeria

#4. Facebook Ads

Facebook ads can help you increase sales if your business page is on Facebook. You will need to pay for them so you must be careful with Facebook ads. There are three things you should know when running Facebook ads.

• Objet or content of the advertisement
• You can select a targeted audience to which you want to display your ad
• Budget is the amount you are willing to invest. The duration of the advertisement is also important.

#5. Grow Other People’s Facebook Page For A Fee

If you are able to grow your Facebook page successfully, you can also sell the same service to others who want to also grow their Facebook page.
One of the places you can advertise your services is on Fiverr.

Other Ways to Make Money From Facebook aside Facebook pages

#6. Invest in Facebook

Facebook is a publicly traded company, and as such, you can invest in it by buying Facebook stock. Depending on the place you buy, you can either buy one share or a portion of it. You should expect a good return on your investment in the long term as the company is performing well.
Be aware that investing in the stock market is always unpredictable. So make sure you diversify your investments.

#7. Participate in Groups

Social media is all about building a brand and growing a loyal following. Although this isn’t a direct route to making money, it will make selling much easier.
Helping others in groups that are centered on your expertise is one way to increase the audience. As many groups as possible and offer advice to as many people as you can. Your advice should be helpful and legitimate. Otherwise, people may not trust your brand or consider it a scam.

Read Also: How to Make Money Online In Nigeria ($1000+ Monthly) in 2021

#8. Report A Bug In Their Code

Facebook, like many large websites, takes security very seriously.
Everyone who finds code flaws in Facebook’s software will be rewarded with a Facebook Bug Bounty. You will need to register the bug as soon as you notice it. This can be a great way for you to make extra money if you’re familiar with website testing and coding.

#9. Crowdfunding

Facebook launched its Fundraising feature in response to crowdfunding becoming more popular. Although you may not make any personal profits, you can raise funds for a personal cause.
Let’s suppose you want to go to a prestigious school but can’t afford it. Facebook allows you to create a Fundraiser and receive a portion of the cost from other Facebook users. Although it might seem impossible, it is worth the effort.

Conclusion

As you can see, Facebook is a great way to make extra money. However, you need to be willing to put in some time to learn how to do it.
Let’s hear your thoughts in the comment section.